LAZYTOWN SPORTSCLUB
Partner
TV show LazyTown
Model
Project Based
The
Deliverables
Product & Curriculum Development, Content Filming, Training
The
Project
The LazyTown SportsClub is based on the global TV Show LazyTown and it’s characters Sportacus, Stephanie and many others.
Our team, headed up by Founder Chris Sharman, worked very closely with LazyTown creator Magnus Scheving to develop and launch an activity programme for children aged 3-7 based on the show’s characters and ethos for healthy living and keeping children moving.
Chris and Master Trainer Erica developed content, choreography, lesson plans and training manuals and assisted with the filming of resources out in Iceland.
The programme was piloted in Mexico City in 2011 before a roll-out programme with our team being retained as content developers and LazyTown’s global training partner.
The
Brief
To head up the development of an activity programme for 3-7 year olds based on the global TV show LazyTown.