The Rugby Universe Franchise Support Project
Partner
the rugby universe
Model
Retainer Based
The deliverables
Consultancy
Support the development of a franchise strategy alongside building all operational systems for onboarding new franchisees.
The
overview
Kidztivity partnered with The Rugby Universe to help strengthen the foundations of its franchise model and create a more structured, scalable support system for future franchisees.
Working closely with founder Corné du Rand, the project focused on turning a strong brand and delivery concept into a more complete franchise-ready framework. The aim was not simply to produce documents, but to help shape the systems, standards, tools, and training structure needed to support consistent delivery, safer operations, stronger onboarding, and long-term growth.
The
Challenge
Like many founder-led businesses with a strong product and clear vision, The Rugby Universe had significant potential for growth through franchising. However, to scale successfully, that opportunity needed to be supported by a more formal operating framework.
This meant creating greater clarity around:
- franchisee onboarding
- training structure
- operational consistency
- safeguarding and compliance
- launch readiness
- quality assurance
- ongoing support expectations
The challenge was to build a system that felt professional and robust, while still being practical, usable, and aligned with the brand’s culture and ambitions.
kidztivity’s role
Like many founder-led businesses with a strong product and clear vision, The Rugby Universe had significant potential for growth through franchising. However, to scale successfully, that opportunity needed to be supported by a more formal operating framework.
This meant creating greater clarity around:
- franchisee onboarding
- training structure
- operational consistency
- safeguarding and compliance
- launch readiness
- quality assurance
- ongoing support expectations
The challenge was to build a system that felt professional and robust, while still being practical, usable, and aligned with the brand’s culture and ambitions.
What was developed
The project resulted in the development of a more complete franchise support framework, including:
Franchise Operations and Support
- a structured Operations Manual
- clearer franchise support architecture
- defined operational expectations and standards
- practical delivery guidance and support tools
Onboarding and Training
- an 8-module onboarding and training pathway
- certification gates linked to compliance, delivery, and launch readiness
- franchisee and lead coach certification matrices
- observed delivery and assessment structure
- first 30 days launch support framework
Safeguarding, Health and Safety, and Compliance
- safer recruitment guidance
- safeguarding reporting structure
- venue and dynamic risk assessment templates
- emergency action planning guidance
- incident reporting process
- inclusion and SEND guidance
- social media and whistleblowing policy support
Quality Assurance and Continuous Improvement
- termly self-assessment approach
- annual franchisor audit structure
- review points and improvement planning
- parent feedback and review mechanisms
- KPI and reporting discipline recommendations
Sales and Communication Support
- franchise support and training overview materials
- founder-led welcome content for prospective franchisees
- clearer articulation of the depth of support behind the opportunity
The
outcome
The result was a stronger franchise-ready support system designed to help The Rugby Universe move forward with greater confidence, consistency, and credibility.
Rather than relying on informal knowledge or founder-led explanation alone, the business now has the foundations of a more structured model that can help franchisees:
- understand what is expected
- feel supported from the outset
- launch with greater confidence
- operate more safely and consistently
- access practical tools and guidance
- develop within a clearer quality framework
For The Rugby Universe, this work helps strengthen both the operational substance and the sales story behind the franchise opportunity.
For Kidztivity, it demonstrates the value of supporting founder-led businesses with the systems, structure, and practical tools needed to scale well.
Why this matters
Many businesses have the product, passion, and market opportunity to grow through franchising, but lack the operational infrastructure to do so effectively.
This project shows how Kidztivity can help bridge that gap by supporting businesses to:
- turn founder knowledge into scalable systems
- create practical onboarding and training pathways
- strengthen quality assurance and compliance
- improve consistency across delivery teams or locations
- build more credible franchise or licence opportunities
- create support tools that are both strategic and usable
“Working with Kidztivity has helped us bring far more structure, clarity, and professionalism to The Rugby Universe franchise model. What started as a strong concept and vision has been developed into something much more robust, with clear systems, training pathways, operational tools, and support materials that will genuinely help franchisees succeed. Chris has not only helped create the documents, but has added real strategic value in shaping how the model works in practice.”
summary
Kidztivity helped The Rugby Universe move from franchise ambition to franchise infrastructure.
By combining strategic input with practical development support, the project created a stronger platform for onboarding, delivery, compliance, quality assurance, and growth.
It is a strong example of how Kidztivity can support businesses looking to professionalise their offer, strengthen their systems, and scale with greater confidence.