The countdown to Elevate 2025 is on, and we couldn’t be more excited about what’s in store for the Active Kids Theatre. This year’s event is set to be the ultimate hub for professionals in the children’s activities sector, empowering attendees with innovative strategies, networking opportunities, and insights into creating growth-focused, resilient business models and pioneering quality in children’s activities.
Event Vision and Daily Pathways
At Kidztivity, our vision is to unlock the potential of children’s activities by driving innovation, collaboration, and professionalisation across the industry. The Active Kids Theatre will embody this vision, serving as a platform to inspire, educate, and connect professionals who are passionate about shaping the future of children’s activities.
Each day of the event will follow a carefully curated pathway designed to address the most pressing challenges and opportunities in the sector:
Day 1: Creating Growth-Focused and Resilient Business Models in Children’s Activities
Explore strategies to build sustainable and scalable businesses, with expert-led sessions on operational excellence, financial resilience, and innovative growth tactics.
Day 2: Elevating the Future: Pioneering Quality in Children’s Activities
Dive into the importance of quality in programming, delivery, and customer engagement. Gain insights into setting new standards and driving long-term impact in the sector.
Meet Our New Supporting Partners:
We’re thrilled to announce that four incredible organisations have joined us as Supporting Partners for the Active Kids Theatre at Elevate 2025! These partnerships are set to bring even more innovation, expertise, and value to this year’s event.

Airparx – Official Supplier Partner
Airparx is a global leader in creating bespoke indoor play and trampoline park solutions. With their cutting-edge designs and commitment to delivering world-class play environments, Airparx is perfectly aligned with our mission to elevate children’s activity experiences. Learn more about their amazing projects here.
Rob Christie, Chief Commercial Officer at Airparx, says:
“Airparx has continued its sponsorship of the Kids Active Theatre Company due to a shared commitment to supporting children’s mental health and education through play. The Active Kids Theatre and it’s mission aligns with Airparx’s dedication to creating engaging, interactive environments that promote physical activity and well-being for children.”

Energise Digital – Official Digital Partner
Energise Digital is a powerhouse in digital strategy and marketing, helping businesses in the children’s activity sector thrive online. Their innovative approach will ensure that the Active Kids Theatre reaches and engages a wider audience than ever before. Check out their services here.
Sam Jones, Co-Founder of Energise Digital, says:
“As the Official Digital Marketing Partner for the Active Kids Theatre at Elevate 2025, Energise Digital is thrilled to leverage our expertise in transforming leisure attractions into thriving destinations. We believe this event presents the opportunity to empower businesses in the Children and Young People CYP sector with innovative marketing solutions designed to boost engagement and drive growth.”

Play Innovation – Official Innovation Partner
Play Innovation is at the forefront of creating unique and interactive play concepts that combine fun with physical activity. Their innovative products and solutions align perfectly with our vision of pioneering quality in children’s activities. Explore their innovative ideas here.
Marco Boi, Founder of Play Innovation, says:
“We’re thrilled to sponsor the Active Kids Theatre – a space that brings together innovators, educators, and activity providers all striving to make a real difference. At Playinnovation, we believe in turning play into purpose, and this partnership is a brilliant way to help inspire the next generation.”

The Play Company – Official Supplier Partner
The Play Company specialises in designing and installing imaginative play areas that inspire children to explore, learn, and grow. Their expertise in creating dynamic and engaging spaces makes them an invaluable addition to the Active Kids Theatre. Discover their work here.
Sam Whittington, Head of Marketing says:
“Active Kids Theatre is not just another speaking opportunity, nor another sponsorship. It is a way for active individuals and companies in the health space to understand, learn more about the development for children activities and realise the potential that it brings to both the consumer and the operator.“
A Shared Vision for the Future
These partnerships embody the spirit of collaboration and innovation that defines the Active Kids Theatre. Together, we’re committed to showcasing the very best in children’s activities and empowering professionals in the sector with fresh ideas, strategies, and tools.
The Active Kids Theatre at Elevate 2025 will be a hub of inspiration, featuring workshops, panels, and networking opportunities designed to unlock potential and drive the future of children’s activities. With the support of our new partners, we’re confident this year’s event will be our most impactful yet.
Save the Date!
Elevate 2025 is taking place on Wednesday, 18th June, and Thursday, 19th June 2025, with the Active Kids Theatre running both days. Best of all, it’s completely free to attend, making it accessible to everyone passionate about driving the future of children’s activities.
To view the full schedule of sessions, meet the speakers and secure your place, visit online schedule and registration page. Don’t miss this opportunity to be part of a transformative event that’s shaping the industry for the better!
Quote from Chris Sharman:
“The Active Kids Theatre at Elevate 2025 is more than just an event—it’s a movement towards professionalising and revolutionising the children’s activities sector. With the incredible support of our new partners, we’re creating a space where innovation meets collaboration, and where the potential of children’s activities is truly unlocked. Together, we’re powering the future of this industry.”




