At Kidztivity, we’re committed to making the Active Kids Theatre at Elevate 2025 the most impactful event yet for the Children and Young People (CYP) sector. This year, we’re thrilled to announce our first two Promotional Partners, ICAP and What’s On 4 Kids, who are joining us to amplify our mission and bring the sector together like never before.
With their incredible reach and dedication to promoting the best in children’s activities, these partners are helping us to ensure that the Active Kids Theatre reaches as many organisations, professionals, and businesses as possible. Together, we’re working to unite the CYP sector and inspire positive change for children’s health and wellbeing.
ICAP – Supporting Growth and Professionalism in Children’s Activities
As a leading organisation focused on supporting the professional development of activity providers, ICAP (Institute of Children’s Activity Providers) is a natural fit as a Promotional Partner for the Active Kids Theatre. Their commitment to raising standards and providing resources to help businesses thrive aligns perfectly with our theme of ‘Unlocking Potential: Powering the Future of Children’s Activities.’
Andy Georgiou, Founder of ICAP, says:
“The Active Kids Theatre at Elevate 2025 is a fantastic initiative that brings together the best in the children’s activities sector. ICAP is delighted to be partnering to support the industry’s growth and innovation. Kidzivity and Elevate’s commitment to raising standards and connecting families with high-quality activities aligns perfectly with our shared vision of ensuring every child has access to enriching experiences. We’re excited to see how this collaboration will help shape the future of children’s activities and inspire businesses across the sector.”
Learn more about ICAP at institutecap.co.uk.
What’s On 4 Kids – Connecting Families with the Best in Children’s Activities
What’s On 4 Kids has been a trusted resource for families across the UK, connecting them with outstanding children’s activities and providers. Their extensive network and passion for helping families discover opportunities to keep their children active and engaged make them an invaluable Promotional Partner for the Active Kids Theatre.
Sam Godfrey-Moore, Director of What’s On 4 Kids, shares:
“At What’s On 4 Kids, we have dedicated nearly two decades to nurturing growth in the children’s activities sector through ambitious, innovative, and collaborative initiatives. We’re proud to be Promotional Partners of The Active Kids Theatre at Elevate, joining forces with Kidztivity and the other incredible partners. This will be a hugely beneficial two days of learning, inspiration and connection alongside leading professionals who all have their sights set on the brightest of futures for the whole children’s activities sector, ensuring every child can thrive and every provider can reach new heights.”
Discover more about What’s On 4 Kids at whatson4kids.co.uk.
A Message from Kidztivity
Chris Sharman, Founder of Kidztivity, shares:
“We are delighted to welcome ICAP and What’s On 4 Kids as our first Promotional Partners for the Active Kids Theatre at Elevate 2025. Their extensive networks and shared vision for improving children’s health and wellbeing through innovative activities are key to bringing the sector together. With their support, we’re confident that this year’s event will inspire even more organisations to join the movement and help shape the future of children’s activities.”
Uniting the Sector for a Shared Vision
The Active Kids Theatre is designed to bring the entire CYP sector together. We’re inviting franchisors, franchisees, independent children’s activities businesses, coaching companies, camp operators, start-ups, SMEs, national chains, leisure facilities, family entertainment centres (FECs), international brands, and children’s equipment suppliers to join us in shaping the future of children’s activities.
Our Promotional Partners are helping us promote the Active Kids Theatre to this diverse audience, ensuring that this year’s event is bigger and better than ever before. With their support, we’re creating an event that’s not just about networking and learning but about shaping the future of the CYP sector.
Over the two days, ICAP and What’s On 4 Kids will also be sharing their insights and expertise, further enriching our agenda with seminars, panel discussions, and interactive sessions designed to inspire and empower attendees.
More Announcements Coming Soon!
We’re just getting started! Stay tuned for more exciting announcements about additional partners, speakers, and panels in the coming weeks. If your business is interested in supporting the Active Kids Theatre, we’d love to hear from you. Reach out to us and join the movement to power the future of children’s activities.
Join Us at Elevate 2025!
Registrations for Elevate 2025 are now live! Don’t miss out on this free-to-attend event that’s bringing the CYP sector together like never before. Visit the website to secure your spot and be part of the movement that’s shaping the future of children’s activities.
