In response to the new ukactive CYP strategy, Kidztivity founder Chris Sharman responded…

Following our enthusiastic support for ukactive’s “The Next Generation” strategy, I wanted to share some additional thoughts on how we can collectively enhance its impact. As an industry professional deeply committed to promoting children’s physical activity, I believe there are key areas that could further strengthen this ambitious initiative.

1. Measurability and Metrics

While the goal of getting one million more children active by 2030 is inspiring, establishing clear metrics and benchmarks will be crucial. By defining specific indicators of success, we can track progress and ensure accountability.

2. Focus on Diverse Needs

To truly make a difference, we must consider the diverse needs of children across various age groups, abilities, and socio-economic backgrounds. Tailored initiatives will enhance inclusivity and effectiveness.

3. Engagement with Local Communities

Greater emphasis on community-level engagement can foster sustainable change. Empowering grassroots leaders and involving local communities will strengthen the strategy’s reach and impact.

4. Technology Integration

In today’s digital age, integrating innovative technology solutions can significantly boost engagement. Embracing digital tools will help us connect with children on platforms they are already using.

5. Sustainability and Long-Term Impact

To ensure lasting success, we need to plan for sustainability beyond 2030. Outlining strategies for maintaining momentum and adapting to future challenges is essential.

6. Change Management

Identifying potential risks, such as funding shortfalls or policy changes, and developing mitigation strategies will enhance the strategy’s resilience.

As we move forward, I am confident that by addressing these considerations, we can collectively work towards a healthier, more active future for our children. Kidztivity remains committed to supporting ukactive and all stakeholders in this important mission.

Let’s continue to collaborate and innovate for the benefit of the next generation!